PPC marketing

Most search engines offer a “pay per click” advertising service. The sponsored links you see in their results pages are typically PPC based.

You bid against other companies for “keywords”. If done properly this can pay dividends but it can be a very expensive waste of resources. For example bidding on a keyword like “weddings” will be expensive and bring in a lot of traffic. However the traffic will not necessarily be interested in your service. A targeted campaign will use low competition, well converting keywords, such as “wedding cakes Kent”, and delivers much better results.

There are a number of insider tips we have built up allowing us to get higher positions for lower bids and we will use these to get your campaigns on track.

We offer a simple one off setup cost. We can also monitor and tweak campaigns in response to changes in competitor bids and current market conditions. We currently handle a total PPC marketing campaign in excess of £50,000 per year for our clients and whilst bids have decreased, conversions have increased.