PPC marketing

Most search engines offer a “pay per click” advertising service. The sponsored links you see in their results pages are typically PPC based.

We generally utilise a manual bidding and strategy as we find automated bidding tools often inflate costs and reduce the ROI, this will depend on your business and target market though.

If you have an existing PPC campaign which is not working, we can offer a full audit and review with suggestions and tweaks to achieve your aims and aspirations.

We can setup and manage a new PPC campaign, which generally is quite time consuming for the first month, but in many cases only requires minor adjustment going forward when fully optimised.

• Facebook
• Bing
• Google
• Other Ad Networks

How does PPC work?

You bid against other companies for “keywords”. If done properly this can pay dividends but it can be a very expensive waste of resources.

For example bidding on a keyword like “weddings” will be expensive and bring in a lot of traffic. However the traffic will not necessarily be interested in your service. A targeted campaign will use low competition, well converting keywords, such as “wedding cakes Kent”, and delivers much better results.

There are a number of insider tips we have built up allowing us to get higher positions for lower bids and we will use these to get your campaigns on track.

We offer a simple one off setup cost. We can also monitor and tweak campaigns in response to changes in competitor bids and current market conditions. We currently handle a total PPC marketing campaign in excess of £50,000 per year for our clients and whilst bids have decreased, conversions have increased.