With the fast paced development of ai and the many tools that utilize it, we can ensure that your business is using these tools to the best advantage possible.

Rather than replacing staff, ai should empower your staff to become more efficient and provide higher quality output.

Benefits of using Ai

• Large amounts of data and information can be queried and polled for actionable insights.
• Reviews of lengthy documents and transcripts can be generated and queried.
• Powerful language model assists with the writing of quality content, reports or communications.
• More tasks can be accomplished in a shorter space of time
• Software tools and subcontracted work can often be replaced with intelligent application of ai.
• Complex tasks including photo shoots, ideation & photo editing can be done in moments.

Proper training to use ai is essential, knowing the weak spots and potential pitfalls and strategies to avoid then can avoid many complications and problems, from the embarrassing to the legal.

Drawbacks

• Relying on ai rather than using it as a tool can lead to errors from “hallucinations” and inaccuracies.
• Ai draws its knowledge from sources around the internet, where this is replicated in output it can lead to copyright problems.
• Not understanding that ai is a language model and using it as a “know it all supercomputer”.
• Output from an ai can sometimes appear generic and artificial, potentially disconnecting with your clients.
• Documents and information submitted to ai can lead to potential leaks if not properly ring-fenced.

Ai has significantly impacted SEO and how people use the internet, it seems many are satisfied with quick generated answers rather that doing any fact checking or delving through sources themselves. Getting ai to recognise your brand, content and then include this in it’s output and responses is a key to future success.

We can provide one to one ai sessions to discuss how best to use it advantageously in your business and then train your staff to implement it effectively.

If you use ai to respond to customers directly or offer a “chat bot”, we can review conversations and output and provide suggestions on how to train the ai to avoid the frustration of your clients trying to get it to understand concepts unique to your business model.

The key to safe & effective AI use is user knowledge, which we can provide.