SEO service in Kent
Search engine optimisation (SEO) is a way to increase your sites visitor numbers. Primarily the aim
is to get your web pages coming up in good positions in the search results page. Because the search
engines are always tweaking their algorithms it is impossible for anyone to guarantee a position.
SEO - onsite factors
There are a large
number of factors that search engines use to identify which pages relate best to their
users queries. Obvious factors include the repetition of keywords and key phrases in your page
content. The density of these are critical to your success and with our experience we have a good
feel for which works best. Other factors in your site include your page navigation and internal linking
between your site and the use of headings and "meta" tags.
SEO - Off site factors
Just as critical to your search engine ranking are factors that are off site. In it's simplest form the
more links you get to your site the more important it will appear and the higher the position will be.
The quality of the pages is now taken into account so ideally a link needs to come from a page on a
similar theme to your site and the fewer outbound links on this page the better it will be.
We have a wide selection of link sources to utilise creating a wide spread of good quality links to
your site. Link building needs to look natural so should be a monthly commitment.